BurstSMS is Australia’s premier text messaging platform for business and a powerful tool for bulk SMS delivery. BurstSMS provides website operators and other individuals with a variety of tools and resources to enable them to collect visitor mobile numbers and to create, launch, and manage online SMS campaigns. The system allows to deliver thousands of messages instantly. The system is aimed to serve the large SMS campaigns and surveys. It features the advanced functionality for businesses of all sizes (extended campaign statistics, templates, contact lists import, flexible pricing plans, etc.) and the ability to integrate with the existing third-party SaaS systems using APIs and email2SMS service. The service is implemented using LAMP technology stack, using Kannel as connectivity to the SMS gateways. The UI of the service communicates with the core using REST interface, for better flexibility. The UI of the service consists of the 2 logical parts - the user interface and the administrative interface. Also, the service supports white label branding to give each reseller ability to use Burst SMS as part of their own offerings.